Dirt bike USA free essay sample

How does Dirt Bikes provide value to customers The company provides value to it’s customers by designing and manufacturing custom motorcycles of high quality, and by servicing those motorcycles. Proof of the high quality of the motorcycles can be seen in the number of races that the brand wins each year. Other ways they provide value to the customer are with the policy of listening to customers feedback on how to improve the product, and with the newly formed Dirt Bikes USA owners group. Steps to improve: Database software Dirt Bikes sells primarily through its distributors. It maintains a small customer database with the following data: customers name, address, telephone number, model purchased, date of purchase, and distributor. These data are collected by its distributors when they make a sale and forwarded to Dirt Bikes. Dirt Bikes would like to be able to market more aggressively to its customers. We will write a custom essay sample on Dirt bike USA or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It would like to be able to send them e-mail notices of special racing events and of sales on parts. It would also like to learn more about their interests and tastes: their age, years of schooling, another sport they are interested in, and whether they attend dirt bike racing events. Additionally Dirt Bikes would like to know whether they own more than one motorcycle. (Some Dirt Bikes customers own two or three motorcycles from Dirt Bikes USA or other manufacturers). â€Å"Most people ride dirt bikes for fun. They enjoy being out doors and finding new places to ride. They can follow an old trail or blaze a new one. Riders are basically free on their dirt bikes, just be sure that you know what your doing and do not get lost. Also make sure the area you are riding permits the use of dirt bikes. † 5. What information systems best support that strategy? Developing an E-Commerce strategy Dirt Bikes management believes that the company could benefit from e-commerce. The company has sold motorcycles and parts primarily through authorized dealers. Dirt Bikes advertises in various magazines catering to dirt bike enthusiasts and maintains booths at important off-road motorcycle racing events. Web browser software Word processing software Web page development tool (optional) 3. Who are Dirt Bikes major competitors? How do their products compare in prices to those of Dirt Bikes? What are some of the product features they emphasize? Husqvarna : WR 250 $6,298 TE 510 $7,898 TC 250 $6,298 TC 510 $7,198 KTM: SX 250 $6,298 XC 250 W $7,148 XC 505 F $8,248 Honda: CRF ® 250R $6,449 CRF ® 450R $7,199 Yamaha: WR 250F $6,399 WR 450F $7,199 4. What are the competitive forces that can affect the industry? Some competitive forces that could affect the industry are: increased internet presence could allow both Dirt Bikes USA and it’s competitors to find cheaper parts and labor more easily, an economic downturn could occur and reduce peoples spending on leisure activities. Since Dirt Bikes USA came into the business with a product that claimed a better quality, they are ideally suited to pursue this as a competitive advantage. They can work on increasing quality of not only their products (the motorcycles) but they could also strive to be the best in customer service, and product innovation. 1. Which activities at Dirt Bikes create the most value? The President, Steven McFadden and the CEO, Carl Schmidt both have engineering backgrounds and are motorcycle enthusiasts. This leads to an informal and open corporate culture. This corporate culture stresses attention to detail and high quality. The president and CEO stress continual learning and invite innovation by inviting all employees, distributors, and retail customers to contribute ideas on how to improve the company’s products and service.